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How fashion retailers use AI to accelerate benchmarking

Over the past decade, the fashion industry has been shaken by the advent of online retail.  Brands are now competing for an ever-increasing audience on a global scale. Today more than ever, retailers must therefore know exactly what consumers want, and when, in order to stay ahead of their competitors. And many of them are starting to see artificial intelligence as  a weapon of choice to achieve just that.  

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